The Real Story about As Seen on TV Products
As Seen on TV commercials are a favorite for many Americans who see them as the perfect combination of entertainment and shopping. Majority of them begin by introducing you to a problem or burden you commonly experience that needs a solution. The perfect example is a knife that will relieve you of the burden of using various types of knives since it can do practically anything. Well, most of us have this impression that the products sold in those commercials are cheap, but that's actually wrong, since most of them are of great quality. Why are we positive about them? That's because the entire industry of As Seen on TV products is a very rich one. In line with that fact, it only means that consumers trust those products and they purchase them with utmost preference.
According to modest estimates, the industry is worth around $400 billion. By looking at that kind of money, you would be dumbfounded as to how those as seen on tv kitchen gadgets could come up with such revenue. The reality is that they actually work, which in turn give consumers the reason to purchase them.
Blame It On the $19.95 Price
For many years now, the key to advertising success for As Seen on TV merchandise is the price. The thing is while the difference between a price of $19.95 and $20 is almost worthless, consumers will always find the former as the better choice to the latter. However, that kind of strategy does not involve any deception at all. Perhaps the success of it lies in the notion that such price tag allows the consumer to save money, regardless of how much the difference is.
It's Actually Not a Brand of Some Sort
If you love TV and online shopping, you likely are familiar with that logo. One thing you should know is that even if that logo is so popular, no single brand actually owns it. The logo can be used for advertising purposes, particularly for companies and their as seen on tv merchandise being sold and advertised on TV. There is no other explanation as to why companies that sell their products on TV use the logo - because they believe it is their ticket to success. If one company grows using that logo, another one can do the same - no restrictions, no competition.
It's Not About Overnight Success Using One Formula
Unlike networking-based companies and the products they sell, this type of business does not pretend to have achieved success overnight. Success instead is built on trust and loyalty - a long-term relationship between the companies and the consumers they serve. It's not about forcing consumers to purchase their products via deception and false promises, but on actual demonstration and high quality.